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I think the simpler the better -- at least initially.
As forum members we know the lingo and make the connection, but our target group probably won't know. If we want to raise awareness of sleep apnea, it must be taken seriously and have a common denominator -- a simple message that gets the point across.
You don't want to have people shaking their heads wondering what the message is about. Keep in mind these will be seen while driving, waiting at stop lights, etc. and so it needs to be easily understood. Have you ever read a personalized license plate and shake your head cause you don't know what it means? Obviously they know what it means or they wouldn't pay extra for it.
Having sleepguide.com on it makes sense so that there is a reference point.
Anyone thought of the cost issues? The business end of it?
I think the simpler the better -- at least initially.
As forum members we know the lingo and make the connection, but our target group probably won't know. If we want to raise awareness of sleep apnea, it must be taken seriously and have a common denominator -- a simple message that gets the point across.
You don't want to have people shaking their heads wondering what the message is about. Keep in mind these will be seen while driving, waiting at stop lights, etc. and so it needs to be easily understood. Have you ever read a personalized license plate and shake your head cause you don't know what it means? Obviously they know what it means or they wouldn't pay extra for it.
Having sleepguide.com on it makes sense so that there is a reference point.
Anyone thought of the cost issues? The business end of it?
TIRED? NODDING OFF?
You might need a new bed partner
Sleep Apnea is a killer
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